Handsome & Lace is a lifestyle brand that dares their consumers to be different from the crowd. The company focuses on hand made custom ties, personalized bow ties, pocket squares, and women’s custom hair accessories.
More recently, TAKE-OFF! was tasked with creating a dynamic new visual identity and website. The new design focuses on the company’s brand positioning, emphasizing its lifestyle and qualities. The positioning line “tailored to stand out” was developed in an effort “to be different”.
The re-branding included strategic consultation and a completely new visual identity that involved all aspects of corporate identity and website.