Petals & Twigs is a floral boutique that offers fresh products and stylish designs. Surrounded by their competitors who share the same importance, TAKEOFF believes that Petals &Twigs needed to be different. The strategy was to focus on the quality designs and targeting the hip and trendy consumers.

The brand identity is visually distinctive; and speaks to the unique creativity that this company delivers. The brand campaign included tactical consultation and a new visual identity that entailed all portions of advertising, direct mail, signage and website.